Introducing CougShare: Support CofC Student-Athletes Without Writing a Check
Switch. Save. Win.
Big news for Cougar Nation. With the NCAA v. House settlement now approved, The Charleston Edge Collective and College of Charleston Athletics are moving in lockstep to bring in the dollars our student-athletes need to compete and win. And we’re launching something virtually every Charleston business can get behind.
It’s called CougShare, and it’s powerful because no one writes a check. A business simply moves an everyday service - card processing, freight, payroll, marketing, utilities, supplies - to a vetted partner that matches or beats what they pay now. The partner then shares a percentage of its new revenue back to CofC Athletics to support student-athletes. Same (or lower) cost for the business. Steady, compounding dollars for the Cougars. The more businesses join, the bigger the monthly support grows. The Charleston Edge will handle the vetting, the switch, and the reporting; your participation turns routine bills into real support for our athletes.
CougShare partner categories:
• Merchant credit card processing & POS
• Payroll & Human Capital Management (HCM)
• Parcel spend optimization + Freight/LTL (shipping logistics)
• Logistics & warehousing solutions
• Energy advisory & cost management
• E-ticketing platforms
• Industrial MRO: HVAC, electrical, plumbing, mechanical
• Pavement management: asphalt, concrete, striping
• Workplace safety: AEDs & compliance
Across the country, NIL changed the playbook. Universities and collectives are getting creative because raising ticket prices and asking donors for one more gift simply isn’t sustainable. And this is Charleston: a tight-knit business community that always shows up. With the Charleston business community behind us, there’s no reason the College of Charleston can’t dominate this space and build a significant, reliable revenue stream for our student-athletes for years to come.
If you take credit card payments, ship products, run payroll, or already spend money on the services we offer—or you know someone who does—take two minutes to reach out to us at CougShare.com. Let us show you how this can help save you money and support the Cougs. One switch at a time, we build an advantage that lasts.
At the same time, we’re doubling down on the STARR Fund (Student-Athlete Recruitment and Retention Fund). Created in response to the House settlement, the STARR Fund allows the College to share athletic revenue directly with student-athletes—boosting recruiting, retention, competitiveness, and expanding scholarships—and every gift is 100% tax-deductible. If you’re a donor, the STARR Fund is the most direct way to help right now.
Two simple actions:
reach out to learn more about how CougShare can help your business, and
share this article to any Cougar alum or CofC fan who is interested in supporting student-athletes.
This is our edge. This is how we continue winning and bringing home championships to Charleston.
The Charleston Edge
The Charleston Edge Collective is dedicated to empowering CofC student-athletes through NIL opportunities, ensuring they have the resources to build their brands and succeed both on and off the playing surface.
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